It’s a hot afternoon here in Nairobi.
If you’re running a business with an innovative product, you’re likely in the middle of a busy week, focused on growth. You know your product is brilliant, but you also know it needs a bit of explaining to truly connect with customers.
You see competitors leveraging video, and you know you need to be doing the same.
The demand is constant: you need detailed demo videos to educate serious buyers, and you need a steady stream of short, catchy clips to capture attention on social media.
This leads you to a crossroads, a question that causes many businesses to procrastinate: “Should we finally hire a full-time, in-house videographer to handle all this?”
On the surface, it seems like the perfect solution. But before you post that job ad, let’s take an honest look at the hidden costs and limitations of that approach, and explore a more flexible, powerful alternative.
The Allure of the “One-Person Show”
The idea of an in-house video creator is incredibly appealing. You imagine having someone right there in the office, available at a moment’s notice, who will deeply understand your company culture.
It feels like a fixed, predictable cost on your payroll and a straightforward solution to a complex problem.
For some businesses with very simple needs, this can work. But if your product requires real explanation and you need a consistent pipeline of content to drive sales, the “one-person show” quickly reveals its limitations.
The True Cost and Bottlenecks of Hiring In-House
Many businesses who go down this path find themselves facing challenges they didn’t anticipate, believing that video is expensive and its ROI is unpredictable. Ironically, the in-house route is often what creates this exact problem.
- The Real Financial Cost: A skilled, multi-talented videographer in Nairobi commands a competitive salary. But the cost doesn’t end there. You have to factor in benefits (NHIF, NSSF), payroll taxes, leave days, and the significant capital expense for professional equipment: cameras ($5,000+), lighting, audio gear, and a powerful editing computer. Then come the recurring costs: software subscriptions (Adobe Creative Cloud, etc.), insurance, and ongoing training to keep their skills sharp. Suddenly, your “fixed cost” has ballooned into a major investment.
- The Skillset Bottleneck: Video production is a team sport. One person cannot be an elite expert in everything. Is your new hire a brilliant camera operator but a slow editor? A master of motion graphics but not a strong storyteller? Can they strategize a campaign, write a compelling script, direct a client testimonial, and animate a logo? When you hire one person, you get one person’s skillset and one person’s creative perspective, which can lead to burnout and repetitive content.
- The Management Overhead: Contrary to belief, an in-house creative needs significant supervision. You will spend time managing their projects, defining briefs, reviewing drafts, and trying to steer their work strategically. You’re not just hiring a creator; you’re taking on the role of a creative director, a role you likely don’t have time for.
The Agency Advantage: A Strategic and Cost-Effective Partnership
Now, let’s contrast this with partnering with a video agency. It’s a completely different model, designed to solve the very problems the in-house approach creates.
- Convenience & Flexibility: An agency is an on-demand resource. Need to scale up for a major product launch? We have the team ready. Need to pull back during a quieter period? You’re not paying a salary for idle time. There are no HR commitments, no recruitment sagas. You tap into expert-level production exactly when you need it.
- More Value for Your Money: This is the most crucial point. For less than the total cost of one full-time in-house hire, you get an entire team of specialists. When you work with Techtube Video Studio, you’re not just getting an editor. You’re getting a strategist, a scriptwriter, a director, a cinematographer, a motion graphics artist, and a sound designer. This teamwork means higher quality, faster turnarounds, and a richer final product.
- Minimal Supervision, Maximum Results: You are not hiring an employee to manage; you are hiring a partner for results. We are independent professionals. Our business is built on efficient processes, clear communication, and delivering on our promises. You provide the brief and the vision; we handle the entire production and deliver the finished videos. You get to focus on your business, not on managing a creative.
- Strategy and Advice are Included: This is the game-changer that makes your ROI predictable. An in-house hire executes tasks. An agency provides a strategy. With our experience across dozens of businesses in the Kenyan market, we can advise you on what videos to create, how to structure them for your sales funnel, and which platforms will deliver the best results. We help you build a video engine that works, eliminating the guesswork.
Stop procrastinating on the video strategy your product deserves because you’re stuck on the “how.”
The right partnership makes it simple, affordable, and incredibly effective.
Click Here to Book a Free 15-Minute Consultation. Let’s Show You How Our Team Can Outperform an In-House Hire.
