It’s Wednesday afternoon here in Nairobi. You’ve just received that exciting email: your new video project is complete. You open the file, and it’s perfect.
The story is powerful, the visuals are cinematic, and it’s exactly what you envisioned. You feel a sense of completion, of a job well done.
You upload it to your website and share it once on LinkedIn. Then… you wait.
This is the single most critical, and most misunderstood, moment in the entire video marketing process. It’s the moment where 90% of businesses fail. They treat the delivered video file as the finish line when it’s actually the starting line.
A video, no matter how brilliant, is not a magic wand. It’s a high-performance tool. And a tool only works when you use it. The ultimate results you’re looking for—the leads, the sales, the brand authority—are not locked inside the video file. They are locked inside what you do with it next.
The ultimate results are in your hands.
Your Three-Part Success Engine: Share, Optimize, Promote
Think of the video we’ve delivered as a key to a brand-new, fully-fueled race car. You can’t win the race by just sitting in the driver’s seat and admiring the dashboard. You have to start the engine, map your route, and put your foot on the accelerator.
Here is your three-part engine for success.
1. SHARE Relentlessly (The Free, High-Impact Work)
Before you even think about spending a shilling on ads, you must exhaust every “free” channel you own. “Posting it once” is not a strategy; it’s a whisper. You need to shout.
- Embed it in your email signature: Every email your team sends is now a potential video view.
- Give it to your sales team: This is the most powerful one. Train your team to send the video to new prospects before a meeting to warm them up, or after a meeting to answer common questions. It’s their 24/7 sales assistant.
- Pin it to your profiles: Pin the video to the top of your LinkedIn, Facebook, and Twitter profiles.
- Use it in your newsletter: Make it the feature story in your next email blast to your existing customers.
- Onboard new hires: Use your brand story video to get new employees excited and aligned with your mission from day one.
2. OPTIMIZE Intelligently (The Smart Work)
The 3-minute brand story we created for your website is not the right video for an Instagram Reel. One size does not fit all in the digital world.
- Format for the platform: A video on LinkedIn should be a square (1:1 ratio). A video for Instagram Stories or TikTok must be vertical (9:16).
- Hook them fast: The first 3 seconds are all that matter on a social feed. The optimized version of your video might need to start with the most powerful quote or visual, not the beautiful, slow-fade intro.
- Captions are non-negotiable: Over 80% of video on social media is watched with the sound OFF. An un-captioned video is a silent movie that no one understands.
This is where working with a scalable video partner truly pays off. Our subscription models are designed to give you not just one “master” video, but all the optimized cut-downs and versions you need to succeed on every platform.
3. PROMOTE Strategically (The Growth Work)
This is the accelerator. Relying on organic reach (just your existing followers) is like driving your race car in first gear. Paid promotion is how you hit the fifth gear.
- Target your ideal customer: Don’t just “boost post.” Use the powerful ad tools on LinkedIn and Facebook to put your video directly in front of your ideal customer. You can target by job title, company size, location (like just Nairobi or all of East Africa), and interests.
- Amplify what works: After running a small ad test, you’ll see what message resonates. You can then put a larger budget behind the winning video, confident that your money is being spent to generate real leads, not just vanity views.
We Build the Engine. You Win the Race.
At Techtube Video Studio, we don’t just see ourselves as your video producers. We see ourselves as your strategic partners. We obsess over creating videos that are not just beautiful, but are built to be shared, optimized, and promoted.
We craft them with powerful hooks and clear calls-to-action specifically so you can get the best possible ROI when you put them to work.
Stop waiting for magic. The power to transform your business is in your hands. We’re here to build you the most powerful engine on the track.
Are you ready to build a library of video assets that you’re truly excited to share, optimize, and promote?
[Click Here to Book a Free Strategy Call and Let’s Build Your Video Engine]