It’s Friday evening here in Nairobi.
You’ve just approved the final cut of your new brand video. Both parties are happy.
It looks incredible—the story is compelling, the visuals are cinematic, and your team is proud. A sense of accomplishment washes over you… followed immediately by a nagging question:
“Now what?”
This is the most crucial, yet most frequently overlooked, step in the entire video marketing process. The creation of the video can feel like the finish line, but in reality, it’s the starting line.
Having a brilliant video sitting on your hard drive does nothing for your bottom line.
How do you get it in front of the right people?
Should you promote it as an ad?
Or should you post it and wait for the magic of organic traffic?
Let’s demystify these common myths.
Myth #1: “If You Build It, They Will Come” (The Organic Reach Fallacy)
Every business owner dreams of their video being discovered organically. The idea of your content being so good that it spreads like wildfire without spending a shilling is the ultimate goal.
It feels authentic and, best of all, free.
The Reality: In 2025, relying solely on organic reach is a slow, unpredictable, and often losing strategy. Social media platforms like LinkedIn, Facebook, and Instagram are incredibly crowded.
Their algorithms are designed as businesses—they prioritize content that keeps users engaged, and more often than not, they give preferential treatment to paid content.
Waiting for organic reach alone is like printing a thousand beautiful, glossy brochures for your business and then leaving them stacked in your office, hoping that your ideal customers will magically decide to walk in and find them.
Organic reach is essential for engaging your existing followers and for long-term SEO value on platforms like YouTube and your website.
But it is not a reliable strategy for reaching new customers quickly and predictably.
Myth #2: “Ads Are a Gamble” (The Paid Promotion Misunderstanding)
Many businesses are hesitant to put money behind their videos, fearing they might be throwing money away. They ask, “Will promoting this even help me reach my actual target customers?”
The Reality: Modern paid promotion isn’t a gamble; it’s a precision-guided tool. Paid ads are the megaphone that allows you to bypass the noise and speak directly to your ideal customer.
The targeting capabilities are astounding. You can target users based on:
- Location: (e.g., Only people in Westlands, Lavington, or the entire Nairobi metropolitan area or worldwide)
- Demographics: (Age, gender, language)
- Profession: (Job titles, industries, company size)
- Interests: (What pages they follow, what topics they engage with)
Paid promotion is the single fastest and most direct way to ensure your message is seen by the people who can actually buy your product or service.
It provides immediate data, allowing you to see what’s working in days, not months.
The Winning Formula: Great Assets + Smart Amplification
This brings us to the most important question: “Can you just promote any video as an ad?”
The answer is a resounding NO. Promoting a poorly-made or strategically weak video is like putting a megaphone to a mumbled message.
It’s just louder noise, and you’ll pay a premium for poor results.
This is where working with a professional video production company gives you an incredible upper hand.
When we at Techtube Video Studio create content, we aren’t just making a pretty video. We are engineering a strategic marketing asset.
- The Hook is Built-In: We know that on social media, you have less than three seconds to stop the scroll. Our videos are crafted with a powerful visual or narrative hook right at the beginning to grab attention immediately.
- The Story is Clear & Compelling: An effective ad needs a clear narrative. We ensure your video tells a story that provides value and guides the viewer to a specific conclusion or action.
- The Quality Builds Trust: A professionally shot and edited video instantly communicates credibility and authority. When you put an ad budget behind it, that quality signals to potential customers that you are a serious, trustworthy brand.
When you have a library of professionally created assets—a cinematic brand story, an authentic client testimonial, a crisp product demo—you are spoilt for choice.
You’re not scrambling to find something to promote; you’re strategically choosing the perfect, high-impact video for your next campaign, confident that each one carries the value and hook needed to convert.
The winning formula is not Organic vs. Paid. It’s:
(High-Quality Professional Video) x (Targeted Paid Promotion) = Predictable Business Growth.
Stop just making videos. It’s time to start amplifying them to the people who matter most.
Click here to book a 30 minute video strategy call with us today!