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Tag: Explainer Videos

  • The Real First Step to Video Marketing Isn’t a Video—It’s a Story

    It’s a cool cloudy Wednesday afternoon here in Nairobi-Kenya.

    A time when many of us are deep in strategic thought, planning the next steps for business growth. You’ve likely had a conversation recently that went something like this:

    “We really should be using video marketing.”

    Everyone nods in agreement. But then comes the paralyzing question:

    “Okay, so… what kind of video do we make?“

    Should it be a slick explainer video?

    An emotional brand story?

    A series of client testimonials?

    A quick, punchy social media ad?

    The sheer number of options is overwhelming, and this paralysis is the single biggest reason why most businesses in Kenya and across the world never even start.

    Here’s the secret: you’re asking the wrong question.

    The first step to a powerful video marketing strategy isn’t choosing a video type. It’s uncovering your business’s core story.

    photo of opened book
    Photo by Sofia Alejandra on Pexels.com

    Why We Are All Wired for Stories

    Before data points, before feature lists, and before sales pitches, there were stories. It’s how we’ve passed down knowledge and connected with each other for generations—a tradition deeply woven into our Kenyan culture.

    Stories provide a framework we instantly understand. They have a character with a problem (the beginning), who goes on a journey to solve it (the middle), and emerges transformed (the end).

    a businesswoman talking on a microphone
    Photo by Pavel Danilyuk on Pexels.com

    Your business is no different.

    At its heart, it exists to solve a problem and create a transformation for your customers. When you stop thinking about selling a product and start thinking about telling that story, the path forward becomes clear.

    How to Find Your Business’s Core Story

    Every business has a powerful narrative, often several. The key is to identify the most compelling one to start with. Ask yourself, which of these archetypes best describes you?

    1. The Origin Story: Why did you start this business? What problem in the market frustrated you so much that you had to create a solution? This story connects your brand to passion, purpose, and the human element of your founder. It answers the “why” behind what you do.
    2. The Customer Hero Story: This isn’t your story; it’s your customer’s. Who are they? What was their life or business like before they found you? What was their “aha” moment with your product? And what is their successful “after” state? This story positions your customer as the hero and your brand as their trusted guide.
    3. The “Better Way” Story: What old, inefficient, or frustrating process is your product or service disrupting? This story is about innovation and a fundamental shift in how things are done. It positions your brand as a modern, intelligent solution to an outdated problem.

    Take a moment. Which of these resonates most deeply with your brand right now?

    From Story to Strategy: The Video Types Reveal Themselves

    Once you have clarity on your core story, the “what video to make” question magically answers itself. The story dictates the format.

    • If your strongest narrative is your Origin Story, the clear choice is a powerful Brand Story Video. This becomes the anchor on your website’s “About Us” page, a video you can use to kick off presentations and connect with investors.
    • If you’ve identified a compelling Customer Hero Story, you have the perfect foundation for an authentic Client Testimonial Video or a detailed Case Study Video.
    • If your business is built on a “Better Way” Story, the obvious first step is a crisp Explainer Video for your homepage or a compelling Product Demo Video for your sales team.

    See how that works? The story comes first, and the video type becomes the natural vehicle to tell it.

    You Don’t Have to Find Your Story Alone

    In 2025, we have incredible tools at our disposal. We can even leverage AI to analyze a core story and suggest hundreds of compelling angles, script hooks, and audience approaches. But navigating these tools and transforming a great story into a cinematic, emotionally resonant video is a craft.

    That’s where we come in.

    At Techtube Video Studio, we are more than just a production crew; we are story architects. We help businesses like yours uncover their most powerful narratives. We then build a strategy around that story, creating a full suite of video assets that work together to grow your business.

    This is the foundation of our scalable video production services. Once we unlock your first story, we can help you tell your second, and your third.

    We can turn your Customer Hero Story into five short social media clips, and your Origin Story into a powerful recruitment video.

    The possibilities become endless, and the process becomes clear, predictable, and effective.

    Stop letting confusion hold you back.

    The powerful story that will build and grow your business is already there, waiting to be told.

    Click Here to Book a Free Story-Mapping Session with Our Team

  • The Hidden Costs of an In-House Videographer And Why an Agency is a Smarter Choice for Your Business

    It’s a hot afternoon here in Nairobi.

    If you’re running a business with an innovative product, you’re likely in the middle of a busy week, focused on growth. You know your product is brilliant, but you also know it needs a bit of explaining to truly connect with customers.

    You see competitors leveraging video, and you know you need to be doing the same.

    The demand is constant: you need detailed demo videos to educate serious buyers, and you need a steady stream of short, catchy clips to capture attention on social media.

    This leads you to a crossroads, a question that causes many businesses to procrastinate: “Should we finally hire a full-time, in-house videographer to handle all this?”

    man in front of camera
    Photo by Kyle Loftus on Pexels.com

    On the surface, it seems like the perfect solution. But before you post that job ad, let’s take an honest look at the hidden costs and limitations of that approach, and explore a more flexible, powerful alternative.

    The Allure of the “One-Person Show”

    The idea of an in-house video creator is incredibly appealing. You imagine having someone right there in the office, available at a moment’s notice, who will deeply understand your company culture.

    It feels like a fixed, predictable cost on your payroll and a straightforward solution to a complex problem.

    For some businesses with very simple needs, this can work. But if your product requires real explanation and you need a consistent pipeline of content to drive sales, the “one-person show” quickly reveals its limitations.

    The True Cost and Bottlenecks of Hiring In-House

    Many businesses who go down this path find themselves facing challenges they didn’t anticipate, believing that video is expensive and its ROI is unpredictable. Ironically, the in-house route is often what creates this exact problem.

    1. The Real Financial Cost: A skilled, multi-talented videographer in Nairobi commands a competitive salary. But the cost doesn’t end there. You have to factor in benefits (NHIF, NSSF), payroll taxes, leave days, and the significant capital expense for professional equipment: cameras ($5,000+), lighting, audio gear, and a powerful editing computer. Then come the recurring costs: software subscriptions (Adobe Creative Cloud, etc.), insurance, and ongoing training to keep their skills sharp. Suddenly, your “fixed cost” has ballooned into a major investment.
    2. The Skillset Bottleneck: Video production is a team sport. One person cannot be an elite expert in everything. Is your new hire a brilliant camera operator but a slow editor? A master of motion graphics but not a strong storyteller? Can they strategize a campaign, write a compelling script, direct a client testimonial, and animate a logo? When you hire one person, you get one person’s skillset and one person’s creative perspective, which can lead to burnout and repetitive content.
    3. The Management Overhead: Contrary to belief, an in-house creative needs significant supervision. You will spend time managing their projects, defining briefs, reviewing drafts, and trying to steer their work strategically. You’re not just hiring a creator; you’re taking on the role of a creative director, a role you likely don’t have time for.

    The Agency Advantage: A Strategic and Cost-Effective Partnership

    Now, let’s contrast this with partnering with a video agency. It’s a completely different model, designed to solve the very problems the in-house approach creates.

    • Convenience & Flexibility: An agency is an on-demand resource. Need to scale up for a major product launch? We have the team ready. Need to pull back during a quieter period? You’re not paying a salary for idle time. There are no HR commitments, no recruitment sagas. You tap into expert-level production exactly when you need it.
    • More Value for Your Money: This is the most crucial point. For less than the total cost of one full-time in-house hire, you get an entire team of specialists. When you work with Techtube Video Studio, you’re not just getting an editor. You’re getting a strategist, a scriptwriter, a director, a cinematographer, a motion graphics artist, and a sound designer. This teamwork means higher quality, faster turnarounds, and a richer final product.
    • Minimal Supervision, Maximum Results: You are not hiring an employee to manage; you are hiring a partner for results. We are independent professionals. Our business is built on efficient processes, clear communication, and delivering on our promises. You provide the brief and the vision; we handle the entire production and deliver the finished videos. You get to focus on your business, not on managing a creative.
    • Strategy and Advice are Included: This is the game-changer that makes your ROI predictable. An in-house hire executes tasks. An agency provides a strategy. With our experience across dozens of businesses in the Kenyan market, we can advise you on what videos to create, how to structure them for your sales funnel, and which platforms will deliver the best results. We help you build a video engine that works, eliminating the guesswork.

    Stop procrastinating on the video strategy your product deserves because you’re stuck on the “how.”

    The right partnership makes it simple, affordable, and incredibly effective.

    Click Here to Book a Free 15-Minute Consultation. Let’s Show You How Our Team Can Outperform an In-House Hire.